The Journal

Guides, trends & tradecraft

Practical, honest writing on choosing and buying premium occasionwear fabric — from the looms of Surat to your next collection.

Best Fabrics for a Sherwani: A Complete Guide

From regal jacquards to ceremonial brocades, here is how to choose the fabric that gives a sherwani its posture, presence and longevity.

Two weaves, often confused. We break down what separates jacquard from brocade — and which one your next collection needs.

The fabrics that give a designer lehenga its volume, fall and brilliance — and how to choose for your silhouette.

A step-by-step guide for grooms and designers to select a wedding sherwani fabric that photographs beautifully and wears comfortably.

Everything you need to know about velvet — how it is made, why colours look deeper, and how to buy velvet fabric in bulk.

The bridal lehenga is a once-in-a-lifetime garment. Here is how to choose a fabric worthy of the occasion.

From structured jacquards to contemporary prints, the fabrics shaping modern Indo-Western fashion.

From breathable everyday cottons to festive jacquards, how to choose the right kurta fabric for every occasion.

From delicate threadwork to full zardozi, understanding the embroidery techniques that elevate occasionwear.

For brands and manufacturers sourcing from Surat — how to specify, sample and order bulk fabric with confidence.